Bullet Screen, Bullet Screen, Bullet Screen – Episode 1: Almost GG’ed[1] Yesterday|3 min|moving image|2015

By adding subjective and random discussions and thoughts to the narrative of the original video, the bullet-screen culture overlaps the world in the video with the real world like parallel universes; the two worlds are seemingly unrelated, but they both progress on the same timeline. This concept of parallel universes is consistent with the contemporary Internet generation’s method of accessing and viewing videos online. “Parallel” and “destruction” become the only language of the Internet culture (the Folks Culture)[2]. This parallel destruction, like the arrival of Armageddon, has resulted in much extremely absurd fun. “Yesterday was Armageddon”, this is a logical absurdity. Armageddon, supposedly, denotes “The End”, and thus people have no chance of discussing this issue, unless “a parallel universe exists.” On a certain day in 20XX, users of a website discuss this issue, turning one topic that originally represents the end into an ordinary subject of discussion. Just like the relation between “bullet screen” and “video”, bullet screen does not exist in the original narrative of the video but shares the same timeline with the video. The Internet phenomenon of bullet screen, thus, indirectly proves the rationality of parallel universes. If the video carries a certain narrative time-space, bullet screen is then a kind of meta-text that watches and discusses all the things going on in that world like God, and therefore it talks about how the world nearly GG’ed yesterday.

Bullet screen is an Internet cultural phenomenon and first originated from Japanese animation portals such as NICONICO. It is an onscreen comment technology developed on the idea of viewers chatting about the video. The way the onscreen technology overlaps viewers’ comments onto the video creates more misinterpretations in the interpretation of the video’s contents; combined with the Japanese cyberculture of “Chuu”[3], the technology has thus given rise to bullet screen. Through the destruction of the video, massive texts are added onto the screen, disrupting the interpretation of the video. When there is a crisis or an exciting segment in the video, such as a kiss between two characters or an important scene, the bullet screen will then start to destroy the video (cover-up).


[1]GG: Abbreviation of “Good Game”. Usually used at the end of a round of a game, elaborated to mean game over or the end.

[2]Anonymous Internet users are generally referred to as “Village Folks” in Taiwan. Folks Culture may thus be understood as an Internet sub-culture.

[3]“Chuu” is a Japanese cultural slang similar to Taiwan’s “Haters Culture”. It refers to a certain cynical nature manifested through parody and destruction.

彈幕彈幕彈幕 – 第一集:昨天差點GG了|3 min|moving image|2015